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ADVERTISE ON
SOULOFAMERICA
African Americans are more than twice as likely to
trust Black Media than Mainstream Media
- A Yankelovich study
UNIQUE, POPULAR & TRUSTED TRAVEL BRAND
Given the recent U.S. Census data, more marketers are turning to diversity growth markets to attract premium customers. Among the Black Online Travel growth market, no brand is more unique, popular or trusted than SoulOfAmerica.com.
95% of Our Visitors are Age 25+ and Most have College Degrees
#1 "Black Travel" Google Search Result since 1997
SoulOfAmerica.com has earned that organic search result consecutive-years distinction by researching, publishing and updating thousands of pages used by Black Online Travelers and other visitors wanting to know about black cultural sites. 27,000 Pages and Climbing No one approaches our scale of black travel content. This fact is important to advertisers since, depending on the analyst source (IDC, Forrester, Pew, etc.), 16-20 million African Americans are online. They often stumble upon our search optimized content. SoulOfAmerica is Trusted by Travel Pros & Savvy Business Travelers We have nearly two decades listening to our visitors (see our Company Genesis). Most self-plan leisure travel and add leisure plans to their business travel. The same breadth and depth of our content that make us appealing to plan liesure travel, also makes us compelling to visit by travel agents, meeting planners and event planners. Compelling Value Proposition to Marketers Three more factors make SoulOfAmerica.com a unique, compelling value proposition to advertisers: • We have the ONLY comprehenive travel guides tuned to African Americans • We are authentic Black Travel Experts who conduct on-site research • We publish thousands of editorials and photos found no where else |
Place your ad next to thousands
of targeted and exclusive
editorials, photos and site listings that form
an emotional bond with our visitors
Leverage your ad on SoulOfAmerica.com next to the most content to reinforce campaigns targeting both individual Black Online Travelers and the largest collection of Black travel planners per month, regardless of medium.
SOME OF OUR ADVERTISERS
FORMAT & PLACEMENT OPTIONS
• We support Rich Media formats, including click-to-play video from your server
• Ad media sizes: 728x90, 300x250, 300x600, 160x600, 468x60
• Fixed sponsorships and exclusive positioning on pages available
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Social Media
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National Calendar of Events
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DC Caribbean Carnival
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Family Travel
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Family Attractions by U.S. Cities,
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Sports Travel
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Black Cyclists, Golfers, Divers, Boaters
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Black Spas and Black Inns
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BLACK CULTURAL TRAVEL MADE EASY
30,000 Pages by the Black Web Awards Winner for "Travel" in 2007, 2008, 2009 & 2010
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